The ASM ensures the service and selling environment within the store is fun and engaging for customers at all times. The ASM is responsible for the following functions within the store: Sales/Credit, Talent, Customer and Operations.



  • Modify and execute in-store business strategies to drive sales results and achieve individual and store goals in line with Company initiatives; Demonstrate a high-level of business acumen and understanding of Company reporting
  • Implement plans/directions/schedules and act with a sense of urgency to meet the changing priorities, store needs and demands of the business
  • Effectively promote all brand initiatives, including credit, to achieve individual and store goals
  • Hold the team accountable for performance in partnership with the Store Manager to improve key metrics and drive sales


  • Implement the talent strategy to develop a high-performing and engaged store team accountable for results
  • Support talent onboarding and training; Provide store team with in-the-moment feedback and coaching on selling behaviors, customer service, operational tasks, merchandising, etc.
  • Support the ongoing development of the team, including identifying and resolving performance issues and policy violations, in partnership with the Store Manager
  • Network, recruit, interview and hire for open positions and build a bench of talent


  • Maintain a store culture that is committed to exceeding customer expectations and delivering the highest level of customer service at all times
  • Communicate customer feedback, best sellers, business trends and recommendations to the Store Manager
  • Apply fashion knowledge to make product recommendations and style customers on the sales floor and in the fitting room
  • Balance customers and tasks simultaneously using good judgment and teamwork


  • Oversee merchandise standards to maximize sales within the store and escalate issues accordingly
  • Manage the visual presentation execution, including floorset and promotional updates; provide pictures as requested and escalate issues accordingly
  • Ensure that the sales floor is full, sized, organized and clean and the backroom is to brand standard
  • Support the store’s compliance to all Company policies and procedures, including the New York & Company Code of Business Conduct and Loss Prevention policies
  • Conduct routine store audits as directed and formulate strategies to improve results with the Store Manager
  • Implement strategies to achieve store shrink goals in partnership with the Store Manager
  • Orchestrate proper floor coverage to meet business needs
  • Proactively monitor store payroll and all other controllable expenses in partnership with the Store Manager
  • Maintain store safety standards and identify, resolve, and escalate store maintenance issues as needed
  • Perform transactions including ringing at the Sales & Services desk, processing shipment, etc


  • 3 years of retail management experience preferred
  • Physical ability to be on the sales floor for extended periods of time, and to move and handle merchandise and fixtures throughout the store which may entail lifting, and perform all functions as set forth above
  • Ability to work varied hours/days, including nights, weekends and holidays, based on business needs
  • Strong leadership presence, fashionable, passionate, acts with integrity, driven, accountable and a team player
  • Demonstrated track record of success in achieving sales/credit goals, talent management, customer service, visual merchandising/marketing, and operations
  • Minimal travel may be required


  • High School Diploma or GED equivalent required; BA/BS degree preferred

Job Type: Full-time